Bringing a refreshed heritage brand to life across digital touchpoints
As part of English Heritage’s brand refresh, I led the digital design rollout across key platforms including web, social, podcasts and email. This project was a chance to apply the new brand in a way that felt modern, bold and accessible — helping connect audiences to the organisation’s stories in a more engaging, consistent way.
With a strong strategic foundation, I collaborated closely with stakeholders and teams across the business to make sure each design was not only visually aligned, but met practical needs around accessibility, scalability and ease of use.
Designing with flexibility, accessibility and impact in mind
Whether designing full web pages or social media templates, I focused on creating flexible, reusable components that could scale over time. Every layout was built with accessibility in mind — from colour contrast and text hierarchy to thoughtful motion design — ensuring the brand feels as inclusive as it is vibrant.
Templates and artwork weren’t just made to look good, but to empower teams to produce consistent, on-brand content with ease, saving time and reducing friction across departments.
A cohesive brand experience and a toolkit for the future
This project went far beyond refreshing individual assets. By connecting brand principles to practical tools - from Instagram templates to email layouts - I helped English Heritage build a digital presence that’s not only consistent and engaging, but easy to maintain and adapt as their needs evolve.
The work has become a core part of their ongoing brand ecosystem, supporting teams across the organisation and helping audiences experience the brand with clarity and confidence.
